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Advertising has evolved over the years with the onset of social media, entrepreneurs have used social media advertising extensively because people are on the internet most of the time. In this episode Gert is going to talk about the 3Ws (Who, What and Where) of paid advertising with Ilana Wechsler, a Pay Per Click Marketing Professional and founder of https://teachtraffic.com/.

Podcast Highlights: 

00:14 – Intro

01:05 – Guest Introduction

02:12 – Ilana Wechsler’s background

06:26 – What is traffic puzzle all about and how is it applicable for  business 

10:37 – The four quadrants of a retargeting campaign 

13:42 – Some common mistakes business owners do with their marketing campaigns   

20:17 – How to approach promoting content on social and why copy on social is very important?

29:50 – What is the warning percentage of a Click Through Rate and other Key Performance Indicators to watch out for?

33:42 – What is the starting point for someone who would  like to get going with paid traffic?

36:13 – Summary of what we talked about in this episode

37:53 – Where to Connect with Ilana Wechsler?

38:04 – End

Connect with Ilana Wechsler:

Website: https://teachtraffic.com/

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