Congratulations on taking the plunge and creating an online course!
You’ve put in the hard work to develop your curriculum and get your business off the ground. So, it’s time to start growing your student base.
In this guide, we’ll walk you through the following:
- Why you should be growing your online course
- Tips for growing your online course business
- How SEOLeverage can help
The Many Benefits of Growing Your Online Course
Do you want to market your online course?
You may wonder if it’s worth the effort. After all, growing your this requires time, energy, and resources. But the truth is selling online courses can bring some benefits.
Here are five benefits you need to know:
1. Reach More Students from Diverse Backgrounds
One of the best things about online courses is that they can be taken by anyone, anywhere in the world.
As you grow your audience, you’ll have the opportunity to reach more students from diverse backgrounds and experiences. This diversity will bring new perspectives and ideas to your course, making it more well-rounded and enriching for all students.
2. Get More Feedback and Course Improvements
The more students you have in your course, the more feedback you’ll receive. This feedback is essential for improving the quality of your course and ensuring that it meets the needs of your students.
With more feedback, you’ll be able to identify areas that need changes accordingly. You’ll also get a better sense of what students like and don’t like about your course so that you can adjust accordingly.
3. Increase Your Revenue
As your student enrollment grows, so too will your revenue. If you’re selling courses on a platform, you’ll receive a greater percentage of each sale as more students enroll. And if you’re running ads or selling products within your course, you’ll have more opportunities to generate income as your audience grows.
So if you’re looking to grow your bottom line, growing your online course audience is a great way to do it!
4. Get Better Quality Leads for Your Business
If you’re using online courses as marketing efforts for another business, then growing your audience is essential for generating high-quality leads.
The larger your audience, the greater your chance of connecting with everyone who is interested in what you offer. Additionally, those who are likely to become paying customers or clients down the road.
5. Enhance Your Visibility and Expertise
As an online course creator, building up your visibility and expertise in your industry is important. The larger your audience, the greater your chance of being seen as a leader in your field.
Remember, increased visibility can lead to new opportunities such as speaking engagements, consulting gigs, or even book deals! That’s why you need to find a way to track your website’s performance.
This is where we can help! With the SeoLeverage app’s KPI Overview feature, you will see how your course performs over time. If you’re unhappy with what you see, use the KPI overview to make necessary adjustments to your SEO strategy.
Tips for Growing Your Online Course
Like most people, you’ve probably thought about creating a successful online course at one point or another. After all, with the right topic and approach, online courses can be a great way to share your expertise with the world and make some extra money on the side.
But how do you go about growing your online course?
Here are tips that will help you quickly grow your online course:
Invest in marketing
Investing in marketing is one of the great ways to grow your online course quickly. When you market your course effectively, you’ll be able to reach a wider audience and attract more students.
There are several different marketing channels you can use to promote your course, such as
- Paid Advertising - When you run ads for your course, you can specifically target people who are likely to be interested in taking it. Additionally, it can also be a way to get students to take action on your online course. By running ads and including a call-to-action (CTA), you can encourage people who see your ad to sign up for your course right away.
- Social Media - With over 3 billion people using social media worldwide, your course has a vast potential audience. And the good news is, promoting your course on social media doesn’t have to be difficult or time-consuming. You can use social proof on Twitter, LinkedIn, Instagram, Facebook, and even TikTok to connect with potential students.
- Email Marketing - By building a list of subscribers and sending out regular emails, you can stay in touch with your audience, promote new content, and drive enrollments. To be successful, you need to make effective emails, build a targeted list of subscribers, and deliver value consistently.
- Content Marketing - By planning ahead and posting new content regularly, you can ensure that your online course gets the attention it deserves. Content marketing can take many different forms, including blog posts, articles, infographics, and videos.
Many online course creators use a combination of either two or all marketing strategies. You can also do it to get success in course creation.
Host a Webinar or Live Event
A webinar is a great way to give potential students an in-depth look at what your online course has to offer.
Here are some best practices for hosting a webinar while you sell online courses:
- Choosing an engaging topic
- Planning and rehearsing your presentation
- Promoting your webinar to your target audience
- Following up with attendees after the event
Offer Discounts and Promotions
These are great ways to attract new students and get existing students to spread the word.
Some tips for offering promos in order to attract students:
- Decide what kind of discount you want to offer. This could be a percentage off the list price, a buy-one-get-one-free deal, or something else entirely.
- Create an image for your discount or promotion. This could be a simple graphic with your offer details on your sales page. Make sure the images are high quality and legible, as this will be what people see when they come across your offer.
- Make sure your discount or promotion is easy to redeem. Include clear instructions on taking advantage of the offer, and ensure the process is as streamlined as possible. No one wants to jump through hoops to save a few bucks, so make it easy for them, and they’ll be more likely to take advantage of your offer.
Following these tips can easily offer discounts and promotions to help grow and market online courses.
Keep Your Courses Updated
If you want students to keep coming back for more, keeping your courses up-to-date with the latest information and trends is important. This doesn’t mean you have to redesign your courses every year completely—but it does mean regularly adding new content and refreshing existing material.
Keeping your courses relevant and engaging will keep students coming back for more, even as they advance in their careers.
Use SEO to Your Advantage
SEO stands for search engine optimization. Essentially, this means ensuring your course appears as high as possible on search engine results pages (SERPs). When students search for courses like yours, you want them to find yours first.
There are key things you can do as the creator of an online course to make sure your site appears as high up on the SERPs as possible, such as
- Do keyword research. Keywords are the phrases people use when searching for something online. When you use relevant keywords throughout your site and courses, search engines will likely surface your content in SERPs.
- Optimize your site content. Once you’ve figured out your target keywords, it’s time to start creating content around them. Blog posts, infographics, videos, etc.—that contain those keywords. Not only should this content be informative and well-written, but it should also be engaging and visually appealing.
- Publish fresh content regularly. That’s because one factor that determines a website’s ranking is how often new content is published. The more often you publish new content, the higher your chances of ranking in SERPs.
- Build backlinks. The more high-quality websites that link back to yours, the better it is. Remember that Google sees this as a vote of confidence in your site.
- Promote your online course content. Just because you’ve published some great new content doesn’t mean people will automatically see it—you need to promote it if you want it to get traction with both search engines and website visitors alike. By promoting your content across multiple channels, you can reach a wider audience, which can help improve both traffic levels and SEO.
If you’re an online course creator, then you know that SEO is important to help potential students find your courses. The answer lies in SEOLeverage. With its powerful features like KPI Overview and SEO Lab, SEOLeverage can help you take your online courses to the next level.
To get started, log into SEOLeverage App and click on KPI Overview. Here, you’ll see an overview of all your course’s KPIs. Generally, this is a valuable tool for understanding what’s working well and what needs improvement.
Once you understand your course’s KPIs well, it’s time to start making some changes to improve them. That’s where SEO Lab comes in. SEO Lab is a powerful tool that allows you to add experiments and easily make changes to your course content to optimize it for search engines.
How We Can Help
Would you like to see your online course grow?
Look no further than SEOLeverage! Quite simply, our team of experts can help you rank higher in SERPs and drive more visitors to your site. In no time at all, you’ll see a noticeable increase in the number of students who enroll in your course.