Do you struggle to engage in meaningful, hands-on conversations with your customers and colleagues? It’s not just you. With digital communication everywhere, it has almost become forgotten how powerful it is to talk to someone one-on-one.
In this episode, Gert with Jeff Wickersham of The Warrior Dad discusses why one-on-one conversations matter. So read on!
Why is Communication Important in Today’s Society?
As a former freelance SEO starting out, Gert quickly realized the importance of email automation software to streamline lead generation. Fast forward to today, where Gert runs a 30-person SEO agency, he has come to appreciate the value of personalized, one-on-one conversations with clients.
By truly understanding clients’ unique situations and goals, they can effectively tailor their skill set to help them succeed. This personalized approach sets SEOLeverage apart from the rest.
As someone with proven skills and experience, he’s dedicated to delivering results for his clients.
To do so, Gert takes the time to understand where clients are and where they want to go. If you settle for automated processes and standard procedures, you’re missing out on a massive opportunity to excel.
That’s why Gert believes in having personalized one-on-one conversations with clients. This has been one of the most effective strategies in his career.
The Difference Between Automation vs. Communication
As Gert’s business grew, it shifted from providing individualized attention to a larger client base. Initially, he relied on one-on-one conversations to maintain top-notch service. But as more clients joined and their team expanded, it became harder to give each person the same level of focus.
While they’re still achieving great results, it’s clear that a change has occurred. So what’s the difference? It’s the conversations.
You need to personalized:
- meeting clients
- monthly reports
- onboarding talks
- strategy development
- applying a skill set to get desired results
As a team, SEOLeverage works collaboratively to develop a strategy that can take you where you want to be. Unlike other agencies, they understand the importance of working with real people to apply effective strategies. They don’t focus on treating clients as just another number.
How to Make Client Retention Work?
In every business, client retention is an important aspect. That’s why your personalized approach to business must have resulted in strong client retention.
These days, many companies focus solely on scaling and automation, forgetting the importance of a client’s lifetime value. They mistakenly assume clients will leave after an average of 8 months.
But here’s the real thing:
If clients understand and trust the methodology that works for them, there’s no reason for them to leave. It’s important to have one-on-one conversations and frame the SEO process as a long game. By delivering results and building strong relationships, it’s proven that loyal, long-term clients are the key to lasting success.
So, here’s what’s next:
Take the time to guide each person through their reservations. You need to hear them out and meet them at their level. It’s a long-term effort, but by having impactful one-on-one conversations, you can build strong relationships.
Tips for Success
Social media has us feeling more disconnected than ever. That’s why it’s crucial for all business owners, not just those in SEO agencies, to have personal conversations with clients and prospects.
Remember, playing the long game in relationship building can yield a higher customer lifetime value.
Here are tips for riding the long game in a business setting.
- In one-on-one conversations, try to get the other person to talk and take notes.
- Listen from the client’s perspective – identify struggles, desired shifts in sales channels, etc.
- Link-building and automation processes can help keep track of relationships and make the process more scalable.
- Look for opportunities that others may not want to pursue to create big potential.
A doctor’s mindset is the way to go when approaching a conversation. It’s not just a matter of prescribing treatment and hoping everything falls into place. Instead, it’s crucial to take the time to listen and understand the patient’s unique situation. By getting to know their story, a doctor can create a plan that matches their medical expertise with the patient’s needs.
To summarize, shifting your approach and simply listening and learning are important.
Level-up Your Conversation Tactics
How can you use your digital marketing experience to generate leads? Start by doing your homework and due diligence. By showing that you’ve done your research and are ready to rock, you can positively impact one-on-one conversations.
This is a hidden edge that can be leveraged for success.If you’re interested in making the conversation a success, book a call with Gert. Simply discuss your business, and they create an action plan.