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EAT stands for Expertise, Authoritativeness, and Trustworthiness – and is a concept Google’s human quality raters are required to check when manually analyzing websites.

Gert was invited by James Schramko to his Superfastbusiness.com Podcast to talk about why this is important, who this affects, and what you, as a site owner, can do to make sure you’re covered when it comes to EAT.

If you have any questions or would like Gert to take a quick glance at your website and check your EAT status, e-mail Gert at [email protected].