How to Show Experience for EEAT in 2023: An SEO-Optimized Guide

The online world is constantly becoming increasingly competitive. Thus, mastering the art of search engine optimization (SEO) is more important than ever. One crucial aspect of SEO is understanding and implementing Google's E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines.

But did you know that Experience has now been added to the mix, making it E-E-A-T? It is time to dive into what E-E-A-T is and discover how to optimize your content for the ultimate SEO success. Let's embark on a journey that will transform your SEO approach.

In this insightful blog post, we'll share valuable insights on "how to show experience for EEAT." We'll also delve into the significance of building trustworthiness with experience. Lastly, we'll present case studies of successful implementation of Experience in E-E-A-T, inspiring your own content creation journey.

Take a quick look at your site's health through the SEOLeverage app to determine how to improve your site performance and rankings.

So buckle up, and let's dive in!

Short Summary

  • Experience is a key element of Google's E-E-A-T metric, emphasizing the value of real-world knowledge.
  • Demonstrating expertise through personal stories, visuals, and media and collaborating with other experts can help build trustworthiness and credibility.
  • Citing credible sources and optimizing content for experience are essential to improve SEO success in 2023.

Understanding the Importance of Experience in E-E-A-T

The world of SEO is ever-changing. Google's Quality Rating Guidelines have recently been updated to include experience as a crucial component of the E-E-A-T concept.

But why is experience so important? Google wants to give its users only the most accurate, reliable, and relevant information possible.

By incorporating experience into the E-E-A-T metric, Google acknowledges the value of content created by individuals with first-hand knowledge and expertise in their respective fields, especially regarding Your Money or Your Life (YMYL) topics. YMYL topics include legal, financial, medical, and safety issues, which have a direct impact on users' well-being.

These topics are held to a higher standard. Google aims to ensure that the information provided is high quality and comes from a trustworthy source with relevant experience. By focusing on E-E-A-T, website owners can increase their chances of ranking higher on Google for relevant search queries. And this can ultimately drive more traffic and potential customers to their site.

The Addition of Experience

The addition of Experience to the E-E-A-T acronym signifies a shift in Google's approach to evaluating content quality. Google E-A-T (Expertise, Authoritativeness, and Trustworthiness) have long been considered essential components of high-quality content. But the inclusion of Experience emphasizes the value of real-world, first-hand knowledge in providing accurate and useful information to users.

Google's Quality Rater Guidelines serve as instructions for Quality Raters to assess the quality of websites. By incorporating Experience into these guidelines, Google acknowledges that certain situations may require content from an individual with relevant experience. That means not relying solely on traditional markers of expertise, such as formal education or professional credentials.

This shift highlights the importance of demonstrating first-hand experience to establish trustworthiness and credibility in the eyes of both users and Google's algorithm.

Impact on YMYL Topics

The addition of Experience to the E-E-A-T metric has a particularly significant impact on YMYL topics, which are held to a higher standard for ranking purposes. These topics can directly affect users' lives, making accuracy and reliability of paramount importance.

By incorporating Experience into the E-E-A-T evaluation, Google ensures that the content presented for YMYL topics is accurate and from a trustworthy source with relevant experience. This means website owners and content creators must prioritize showcasing their first-hand experience when creating content for YMYL topics. This is one of today's best ways to rank higher in SERPs and provide valuable information to users.

Demonstrating First-Hand Experience

Demonstrating first-hand experience is essential to establish trustworthiness and credibility in the eyes of both users and search engines.

But how can you effectively showcase your real-world experience in your content?

  1. Using personal stories and anecdotes, visuals, and media,
  2. Providing valuable information that readers can use

Important Note: Demonstrating first-hand experience is crucial, but it must also be relevant to the topic at hand and your target audience. Focus on providing valuable information and insights. That way, you can effectively establish your expertise and authority while simultaneously improving your E-E-A-T score.

Personal Stories and Anecdotes

Telling personal stories and sharing anecdotes can be a powerful way to showcase your first-hand experience and expertise. By sharing your own experiences, you can provide valuable insights to your readers. Also, you can establish a connection with them, making your content more relatable and engaging.

For example, if you're writing a product review, share your personal experience with the product. Provide details about its actual use and any issues or benefits you encountered. This demonstrates your first-hand experience. And also provides valuable information that can help your readers make informed decisions.

Visuals and Media

Visuals and media, such as videos, photos, and infographics, are another effective way to demonstrate your experience and expertise. By incorporating high-quality visuals that are relevant to your content, you can effectively convey complex ideas and concepts. It will make your content easier for your readers to understand and remember.

For instance, you could create a video tutorial showcasing a specific skill or technique you've mastered. You could also share photos of your work in progress to demonstrate your hands-on experience and expertise in your field.

Providing visual evidence of your experience will further establish your credibility and trustworthiness. And this could ultimately improve your E-E-A-T score.

Information gain

Information gain is another way to demonstrate your experience and expertise. Provide valuable information your readers can use and apply in their own lives. Showcase your expert knowledge and establish yourself as an authority in your field.

For instance, if you are an expert in a specific field or industry, share tips, tricks, and best practices, you've learned through your own experience. Give your readers the actionable insights, valuable information, and tools they need to succeed. This, in turn, helps to improve your E-E-A-T score and boost your SEO rankings.

Establishing Expertise Through Experience

Establishing expertise through experience is crucial for SEO success. Create content that showcases your in-the-field experience and collaborate with other experts in your field.

In order to establish expertise through experience, focus on content quality and relevance. Provide valuable information that addresses the needs and concerns of your target audience.

In-the-Field Experience

In-the-field experience is a valuable asset when it comes to establishing expertise. It provides practical knowledge that formal education or professional credentials alone may not offer.

By sharing your in-the-field experiences and showcasing the skills and knowledge you've gained through hands-on work, you can effectively demonstrate your expertise and position yourself as a trustworthy source of information. This helps to improve your E-E-A-T score. It also enhances your online reputation, making users more likely to trust you for information and guidance.

Collaboration with Experts

Collaborating with experts in your field is another effective way to establish expertise through experience. By working with knowledgeable professionals, you can learn from their expertise and incorporate their insights into your content, ultimately enhancing its value and credibility.

For example, you could interview experts in your field. You could also co-author articles or invite guest contributors to share their knowledge and experience on your platform. By showcasing a variety of perspectives and expertise, you can demonstrate your commitment to providing high-quality, trustworthy content.

Building Trustworthiness with Experience

Building trustworthiness with experience is key to improving your E-E-A-T score and achieving SEO success. Build yourself as a reliable source of information in your field by:

  • citing credible sources
  • being transparent and authentic in your content
  • providing accurate information

Provide valuable information that addresses the needs and concerns of your target audience to effectively showcase your expertise and be known as an authority in your field.

Citing Credible Sources

Citing credible sources is an important aspect of building trustworthiness with experience. By referencing reliable, impartial, and evidence-backed sources in your content, you can enhance its credibility and demonstrate your commitment to providing accurate and trustworthy information.

When choosing sources to cite, consider the following factors to ensure that the information you're referencing is reliable and relevant to your content.

  • depth
  • objectivity
  • currency
  • authority
  • purpose

Transparency and Authenticity

Being transparent and authentic in your content is critical to building trustworthiness with experience. Establish trust with your audience and enhance your online reputation by:

  • providing comprehensive information about your offerings (products and services)
  • being candid about any mistakes or issues
  • furnishing clear and accurate information about pricing and policies

Optimize your content for transparency and authenticity. Prioritize accuracy and openness in all aspects of your content creation process. Being genuine and transparent in your content will demonstrate your commitment to providing high-quality information. It will also foster trust with your audience, ultimately improving your E-E-A-T score.

Optimizing Content for Experience

Optimizing content for experience is essential for SEO success. Updating existing content to reflect your expertise and creating new content with an experience focus can effectively improve your E-E-A-T score and boost your search engine rankings.

To optimize your content for experience, focus on sharing valuable information that addresses the needs and concerns of your target audience. Incorporate your first-hand experience, personal stories, and expert insights into your content.

Updating Existing Content

Updating existing content is an important aspect of optimizing content for experience. Refresh outdated content with new information and insights so your website remains relevant and engaging to your audience.

Here's how to update your existing content:

  1. Identify areas that are outdated or lacking in quality.
  2. research new information and insights
  3. update the content accordingly
  4. optimize it for SEO, such as incorporating relevant keywords and phrases

Keeping your site and content up-to-date and relevant can effectively improve your E-E-A-T score and attract more organic traffic.

Creating New Content with Experience Focus

Creating new content with an experience focus is another essential aspect of optimizing content for E-E-A-T. Craft content that showcases your first-hand experiences and insights to demonstrate your expertise and authority.

When creating new content with an experience focus, consider incorporating the following:

  • personal stories
  • anecdotes
  • visuals
  • media

These things will help you effectively convey your expertise and knowledge.

Case Studies: Successful Implementation of Experience in E-E-A-T

Now that we've explored the importance of Experience in E-E-A-T and provided practical tips for optimizing content for experience let's take a look at some real-life examples of successful implementation of Experience in E-E-A-T.

In these case studies from SEOLeverage, you'll gain valuable insights into how to effectively implement experience in your own content, ultimately improving your E-E-A-T score and achieving SEO success. Let's dive in and explore these inspiring examples!

Example 1

How an online course provider increased organic traffic by 3X over 12 months

Google rankings play a major role in consumer buy-in – so when an online course provider saw its Google rankings sinking, they knew they needed to take action.

The website’s original structure took too long for users to view the content they wanted. So we completely restructured the site to give users quick content access and a better experience.

Example 2

Coaching business 2x Traffic

In our second case study, the website had been around for years, adding more and more articles every single week. However, they didn’t factor SEO research and optimization into the process.

Upon analyzing the content, we realized there was a lot of leverage in working with their already existing content. All we need to do was make it more user-friendly and help Google to connect the dots and figure out this site. We determined the specific actions they need to take, such as improving content design and layout, building content clusters, internal linking, and adding calls to action.

By incorporating Experience into their content strategy, these two websites have effectively improved their E-E-A-T score and achieved SEO success.


In this comprehensive guide, we've explored the importance of Experience in the E-E-A-T concept and shared valuable insights on how to establish expertise through experience. We've also discussed the significance of building trustworthiness with experience and provided practical tips for optimizing content for an experience. Lastly, we've presented case studies of the successful implementation of Experience in E-E-A-T. We hope that they have provided inspiration for your own content creation journey.

As you embark on your SEO journey, keep in mind the importance of Experience in E-E-A-T and the valuable insights shared in this guide. Focus on providing valuable, experience-based content that addresses what your target audience needs. Doing so can effectively improve your E-E-A-T score, boost your search engine rankings, and achieve SEO success.

The SEOLeverage app and our team of SEO experts can help you optimize your site and content that aligns with Google's search quality guidelines.

Frequently Asked Questions

How do I create E-E-A-T content?

Creating E-E-A-T content involves developing high-quality, original content with a good page experience, targeting relevant keywords, incorporating research into your content, regularly updating it, showcasing your credentials, and adding quality links to boost trustworthiness.

With these steps, you can create content that stands out and is trusted by search engines.

What is trustworthiness in E-E-A-T?

Trustworthiness in E-E-A-T is established by providing clear information about the author, ensuring accuracy and verifying facts, using trustworthy sources for references, and avoiding excessive ads or hidden content.

This helps create an environment of credibility that will boost your SEO ranking and assure users that they can trust the content.

What is the E-E-A-T strategy for SEO?

E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a strategy that Google uses to determine the quality of websites. SEO professionals must prioritize these three criteria to increase their chances of gaining higher rankings in SERPs.

E-E-A-T can help websites create accurate and trustworthy content while building authority on topics, resulting in better overall visibility in search engines.

What is the E-A-T algorithm?

E-E-A-T is a vital algorithm that Google uses to rate the quality of search engine results. It examines websites' Experience, Expertise, Authoritativeness, and Trustworthiness and helps ensure that users get trustworthy, authoritative content when they use Google's services.

As an important part of Google's Search Quality Rating Guidelines, E-E-A-T informs marketers how to optimize content for better results. This algorithm is critical for delivering a great user experience on Google search engines.