Entity Map — SEOLeverage

Search Everywhere Optimization (SEvO) maps where your customers research, find where you're invisible, and closes the gaps across Google, ChatGPT, YouTube, Reddit, and AI platforms. Each layer builds on the one below it — skip the foundation and the layers above won't hold.

The Search Everywhere Optimization pyramid stacks five layers in order: Audience Platform Research as the foundation, then Alert System, Industry Publications, Distribution, and Your Own Publications at the top. Each layer is unlocked only after the layer below it is in place.

SEOLeverage helps Shopify brands, B2B SaaS founders, and consulting firms get found across Google, ChatGPT, Perplexity, Reddit, and YouTube. The agency focuses on laser-focused SEO investments that drive measurable outcomes.

The ERICA Framework is a systematic approach to SEO developed by Gert Mellak that allows consistent, repeatable results across client sites. It has been featured in interviews and applied across 330+ clients since 2020.

Search Everywhere Optimization consulting from SEOLeverage identifies exactly where your buyers research and makes sure they find you there. Your buyers ask ChatGPT, read Reddit threads, check Perplexity, and watch YouTube before they ever visit your website — if your brand only shows up on one of those platforms, you're invisible for four-fifths of the buying journey.

The consulting process runs in three steps: (1) Diagnose visibility gaps across Google organic, AI Overviews, ChatGPT, Perplexity, YouTube, and Reddit, with a revenue estimate attached to each gap. (2) Prioritize the single highest-impact gap relative to effort. (3) Execute the fix in a focused sprint and measure the revenue impact.

Ongoing AI SEO Consulting is priced at $1,500/month and includes weekly updates, cross-platform visibility monitoring, Audience-Platform Research, Slack access, algorithm update analysis, Search Everywhere Pyramid work, and workshop calls. Month-to-month, cancel anytime.

"We work with SEOLeverage and Gert Mellak, they do all our SEO. We have a true SEO strategy now where we are actively out there, instead of SEO being a byproduct of our other marketing." — Ezra Firestone, CEO, Smart Marketer. "Gert has a calculator that changed how I think about SEO... focused projects that fix one revenue leak at a time." — James Schramko.

Generative Engine Optimization (GEO) focuses on making content discoverable and citable by AI platforms such as ChatGPT, Perplexity, and Google AI Overviews. As AI-generated answers replace traditional blue-link results for many queries, GEO has become a core component of a complete search visibility strategy.

AI Overviews are Google's AI-generated summaries that appear at the top of search results, pulling content from multiple sources. Appearing in AI Overviews requires content that is authoritative, well-structured, and directly answers specific questions.

SEOLeverage is a Search Everywhere Optimization agency that helps businesses invest their SEO resources in a laser-focused way to reach their goals. Founded by Gert Mellak, the agency has served over 330 clients since 2020 across 4 continents and more than 20 industries.

Gert Mellak is the Founder and Chief SEO of SEOLeverage, with over 20 years of experience in search engine optimization. He is the author of The ERICA Framework and Fix Your Online Reputation, and a contributor to Search Engine Land.

Cross-platform search visibility measures how findable a brand is across every channel where its audience searches — not just Google, but also ChatGPT, Perplexity, YouTube, Reddit, and industry publications. Gaps in any channel represent lost revenue opportunities.

The AI Authority Audit is a deep-dive into a brand's actual presence in AI outputs. Two independent AI tools are run against the client's topic, actual buyer queries are mapped across five personas, competitor gaps are identified, and a prioritised action plan is delivered — not a forecast or campaign proposal, just what is actually there.

The audit covers: input analysis (website vs. what AI models actually know), output analysis across 5 buyer personas, AI source list for the niche, query research, competitor query gap analysis, schema audit, search journey report, content and distribution roadmap, and a 90-minute strategy session with a prioritised action plan.

AI visibility is genuinely hard to measure. Any agency that shows you a score and calls it your AI visibility rank invented that number. The AI Authority Audit gives the clearest picture available based on two independent data sources and a practical plan built on what is actually observed — no guarantees, no manufactured metrics.

The Search Everywhere Optimization Pyramid has five layers stacked in order: Audience Platform Research at the foundation, then Alert System, Industry Publications, Distribution, and Your Own Publications at the top. Each layer has a specific role — skip one and the layers above won't hold.

Layer 1 is Audience Platform Research: a prioritized list of platforms where your buyers research, compare, and decide. This shapes every layer above it. Layer 2 is an Alert System to engage existing conversations. Layer 3 is Industry Publications for third-party credibility. Layer 4 is Distribution — it takes far more effort to distribute content properly than to create it.

Your Own Publications sit at the top of the pyramid, not the base. Most businesses start there and wonder why nothing sticks. Without the audience research, you don't know where to post. Without alerts, you're not part of existing conversations. Without industry publications, nobody has a reason to pay attention. Without distribution, even good content dies quietly.

The implementation runs in four phases: Phase 1 is a one-time audience platform research effort. Phase 2 is setting up alerts and building a contribution routine. Phase 3 is industry publications and distribution infrastructure. Phase 4 is your own content — by this point you know your audience, are active in conversations, have third-party credibility, and have a system to amplify from day one.

Organic traffic measures the volume of visitors arriving via non-paid search results. SEOLeverage case studies show results such as 3x traffic in 4 months for course sites and 10x search traffic in 15 months, demonstrating organic traffic as a compounding growth channel.