Your buyers don't just Google anymore. They ask ChatGPT. They read Reddit threads. They check what Perplexity recommends. And they do all of this before they ever visit your website.
Search Everywhere Optimization consulting from SEOLeverage identifies exactly where your buyers research and makes sure they find you there. Not everywhere. Just the places that drive revenue for your specific business.
Most agencies try to cover every platform. We find the three or four that matter for your audience, then close the gaps that are costing you pipeline.
Key takeaways:
Your competitors are being recommended in ChatGPT and Reddit. You're not. That's fixable.
Search Everywhere Optimization is the practice of building brand visibility across every platform your buyers use to research, compare, and decide - not just Google.
Five years ago, ranking on Google was enough. Today, a prospect evaluating a $10K purchase might check Google, read a Reddit thread, ask ChatGPT for recommendations, watch a YouTube comparison, and scan G2 reviews before they ever fill out a form. If your brand only shows up on one of those platforms, you're invisible for four-fifths of the buying journey.
Search Everywhere Optimization is not the same as trying to be on every platform. That spreads resources thin and produces nothing. The SEOLeverage approach is laser-focused: we identify the specific platforms your audience uses, find where you're missing, and close those gaps in priority order based on revenue impact.
This is how we've helped clients recover pipelines that dropped 80% and rebuild them to levels they hadn't seen in years.
Most businesses we talk to have already tried the obvious fixes. New ads. New landing pages. A LinkedIn posting streak. More blog content. None of it moved the needle.
The problem isn't the funnel. The problem is what happens before anyone enters it.
Buyer behavior shifted. Google's AI Overview now answers queries using competitor content. ChatGPT recommends vendors by name. Reddit threads with hundreds of upvotes rank on page one and mention specific brands. Perplexity compiles shortlists from across the web.
If your brand isn't showing up in those places, you're not in the consideration set. Prospects arrive at your competitor's site pre-sold. Or they never arrive at yours at all.
This is the pattern we see across Shopify brands, B2B SaaS companies, and consulting firms. The offer is strong. The team is good. But the internet doesn't reflect it.
We don't start with tactics. We start with a diagnosis.
We run your brand through a cross-platform visibility check: Google organic, Google AI Overviews, ChatGPT, Perplexity, YouTube, Reddit, and any other platform where your specific buyers research. You see exactly where you show up and where you don't. Every gap gets a revenue estimate attached.
This isn't a generic report generated by software. It's a manual analysis by experienced SEO consultants who understand how buying decisions actually happen in your market.
Not every gap is worth closing. A Reddit thread with 5 upvotes is not the same as a ChatGPT recommendation your buyers see every day.
We identify the single highest-impact gap relative to effort, and build a focused plan to close it. No 47-page strategy deck. No "we'll optimize everything." One gap, one plan, one measurable outcome.
We implement the fix with your team in a focused sprint. You see the gap close, measure the revenue impact, and decide what's next. That's it.
Search Everywhere Optimization consulting works for businesses with a strong offer that the market isn't finding. We work best with three types of clients.
$1M-$10M revenue
You built the business on paid ads. ROAS is declining. CAC is rising. You know you need organic, but the last SEO agency gave you blog content that ranked for keywords nobody in your buying cycle uses.
Your buyers are typing "best [your product category] for [use case]" into ChatGPT and Reddit. A competitor with a weaker product is getting recommended because they have more community presence.
We map the platforms where your category buyers research and make sure your brand shows up with the right proof. We talk in CAC, ROAS, and LTV - not sessions and impressions.
$500K-$5M ARR
Your board wants to see a channel that doesn't get more expensive every quarter. Google Ads CPCs in B2B SaaS have risen significantly since 2020. Paid works, but it's not building a moat.
Your prospects are using ChatGPT, Perplexity, and G2 to shortlist vendors before engaging with sales. If you're absent from those recommendations, you're not in the consideration set - regardless of ad spend.
We build the organic visibility story that holds up in a data room. Every metric connects to demos, trials, or revenue. Not blog sessions.
$500K-$3M/year
You've built on referrals and reputation. Growth is capped by your personal network. You tried SEO once, got blog content nobody read, and concluded SEO doesn't work for consultants.
The problem wasn't SEO. The problem was that traditional SEO is one platform. Your buyers research on five. They ask ChatGPT who the best consultant is for their specific problem. They search LinkedIn. They check what shows up in Reddit threads about your niche.
We identify the three or four places your buyers research consultants in your niche and make sure your authority shows up there. No content treadmill. No posting schedule. Precision visibility for the right audience.
Most agencies offering Search Everywhere Optimization try to optimize for every platform at once. More platforms, more deliverables, more monthly reports. That approach burns budget and spreads effort too thin. SEOLeverage takes the opposite approach. We invest your resources in a laser-focused way.
We start with your buyers, not with platforms.
We don't pick platforms from a menu. We research where your specific audience researches, then build presence only there.
We connect everything to revenue, not traffic.
A ranking that doesn't lead to a call is a vanity metric. We track pipeline impact, self-attribution data from booking forms, and conversion sources - not sessions.
You work with the people who do the strategy.
Gert Mellak, SEOLeverage's founder and head of SEO, is involved in every client project. No bait-and-switch where a senior pitches and a junior executes.
We don't require a 12-month commitment to get started.
The Sprint is a 30-day project. Consulting is month-to-month. Results earn retention, not contracts.
Your customers don't just use Google anymore. We check wherever they actually look.
Organic rankings, featured snippets, local results, and AI Overviews. Still the largest single source of discovery for most businesses.
ChatGPT, Perplexity, Claude, Google Gemini. When someone asks "what's the best [your category]?" you need to be in the answer.
The second largest search engine. Product comparisons, tutorials, and reviews that drive purchase decisions.
Reddit threads now rank on page one for many buying queries. The question is whether your brand is mentioned in the ones that matter.
G2, Capterra, Trustpilot. For B2B and SaaS, these are where shortlists get built.
LinkedIn, Facebook groups, TikTok. Where relevant to your audience's research behavior.
We don't check all of these for every client. We check the ones your buyers actually use.
"We work with SEOLeverage and Gert Mellak, they do all our SEO. We have a true SEO strategy now where we are actively out there, instead of SEO being a byproduct of our other marketing."
- Ezra Firestone, CEO, Smart Marketer
"Gert has become the person I trust most when it comes to SEO, search strategy, and how AI is reshaping everything. Our calls cover everything from site migrations to platform strategy to the chaos of keeping up with AI, and he always cuts through the noise."
- Nick Harris, Business Owner
"Gert has a calculator that changed how I think about SEO... He calls them sprints: 30-day focused projects that fix one revenue leak at a time."
- James Schramko, JamesSchramko.com
Traditional SEO focuses on Google rankings. Search Everywhere Optimization covers every platform where your buyers research before they make a decision - including ChatGPT, Reddit, YouTube, Perplexity, G2, and social platforms. The goal is the same (more leads and revenue), but the scope matches how people actually buy in 2026.
The Visibility Sprint runs for 30 days. Within that window, you'll see your highest-priority gap close. Ongoing consulting typically shows measurable pipeline improvement within two to four months, depending on the competitive landscape and starting point.
No. Search Everywhere Optimization is built on your existing authority and content, not on a publishing schedule. We focus on making what already exists about your brand work harder across more platforms. Some strategies do include new content, but it's targeted and specific - not a treadmill.
Most businesses that tried SEO got one thing: blog content optimized for Google. That's one platform. If your buyers research on five platforms and you're only visible on one, the approach was incomplete. Search Everywhere Optimization closes those gaps.
Yes. Many clients do exactly this. The Sprint gives you a clear result in 30 days. If the approach works (and it typically does), consulting extends it across more platforms and keeps you visible as algorithms and platforms change.
Our Search Everywhere Optimization consulting works best for Shopify and ecommerce brands, B2B SaaS companies, and consulting or professional services firms. The common thread is a strong offer with a visibility gap - the market doesn't know about you yet, or finds your competitors first.
They're on Google. On ChatGPT. On Reddit. On Perplexity. The question isn't whether they'll find information about your category. The question is whether they'll find you or just your competitors.
If your pipeline has been sliding and the usual fixes aren't working, the problem isn't your funnel. It's not a lack of content. It's that your buyers moved to new platforms where you're invisible.
A diagnostic call takes 15 minutes. You'll walk away knowing exactly where you're missing and what to fix first.
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