Bing vs. Google - a battle that has been raging for years in the realm of search engines. When it comes to finding information online, these two tech giants dominate the market. Bing, backed by Microsoft, and Google, the undeniable search engine leader, have distinct approaches to search algorithms and user interfaces.
In this guide, you’ll learn:
Table of Contents
Bing and Google are two popular search engines in the world. Search engines help users find information on the World Wide Web (WWW). Both Bing and Google have their own strengths and weaknesses.
Here’s an overview of both Google and Bing search engines.
| Bing | |
| The second most popular search engine worldwide | The most popular search engine worldwide |
| It was created by Microsoft in 2009. | It was founded by Larry Page and Sergey Brin in 1998. |
| Focuses on differentiation | Focuses on innovation |
| Fewer features | More features |
| Not as tightly integrated with Microsoft products | Tightly integrated with other Google products |
| Simpler, focuses on page ranking and keyword density | Complex, uses a wide range of factors |
As of May 2023, statistics show that Google has a market share of 93.12% worldwide, while Bing has a market share of 2.77%. This means that for every 100 search queries conducted worldwide, 93 are done on Google, and three are done on Bing.
This table shows the market share of the top 6 search engines worldwide in May 2023:
| Search Engine | Market Share (%) |
| 93.12 | |
| Bing | 2.77 |
| Yandex | 1.15 |
| Yahoo! | 1.11 |
| DuckDuckGo | 0.51 |
| Baidu | 0.49 |
It is important to note that market share can vary by region. For example, in China, the market leader is Baidu, with a market share of over 70%. But Google has proven to be dominant in market share since then.
Bing is trying to compete with Google by offering more features that are not available on Google. However, Bing has not been able to make significant inroads into Google's market share.
Here are four reasons why Google has such a dominant market share:
Google and Bing have some things in common, but they also have some big differences.
Here are the key contrasts between the two search engines.
Both Google and Bing are respective search engines offering various features. Here’s a table to show you the key features.
| Feature | Bing | |
| Backlinks | A ranking factor for showing up in SERPs | It doesn’t play a significant role in ranking |
| Organic search ranking | Content-rich websites are preferred | Prefers older websites with .gov and .edu domain extensions |
| Social signal | Insignificant | Off-page SEO and topical authority are important ranking factors |
| Shopping suggestions | Better shopping suggestions than Bing. | Not as effective as Google |
| Video search | List of videos with a small thumbnail to the video's location. Generally prefers YouTube videos over different platforms. | Large thumbnails with better video search with large thumbnails. This allows you to play videos without leaving the website. |
| Algorithm | The ranking factors are not discussed openly. | The ranking factors are discussed openly. |
| Keywords | Rank the page for the relevant keyword and can easily understand the search intent. | Focuses on optimizing meta tags and content with exact match keyword |
| Functionality | Bing-like functionalities but with additional elements such as Flights, Scholarly literature, Books, and Finance. | Limited core features |
| Indexed pages | No official figures | Over 100,000,000 gigabytes with billions of web pages |
| Local search results | When displaying recommendations and local search results, it prioritizes the actual location. | Marginally wider radius |
| Mobile indexing | Implements a mobile-first indexing policy | Does not implement mobile-first index |
| Image SEO | Image search has added search filters | Superior to Google search in terms of image quality. More options for searching by image size, color, and type |
A ranking factor is a criterion used to determine the order in which web pages are displayed in Search Engine Results Pages. There are hundreds of ranking factors, but some of the most important for Google and Bing include:
| Bing | |
| E-A-T (Expertise, Authoritativeness, and Trustworthiness)RelevanceKeywords Search intentPage speedMobile usabilityLocation | Quality & CredibilityRelevanceUser EngagementPage load timeFreshnessLocation |
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Here are some frequently asked questions about Bing and Google:
Bing is not a threat to Google in the traditional sense. Google has a market share of 93.12%, while Bing has 2.77%. This means that Google is the clear leader in the market, and Bing is unlikely to overtake it anytime soon.
However, Bing can still be a threat to Google in a few ways.
Overall, Bing is not a direct threat to Google's dominance in the global search market. However, Bing could become a more serious competitor in the future.
Both Google and Bing are secure, so don’t worry about malware or security risks. But be careful when clicking on non-encrypted websites from the search results. These could cause some problems.
Microsoft has announced the next wave of AI innovation with Edge and Microsoft Bing. Bing is using powerful large language models like OpenAI's GPT-4 combined with their massive search index. This means you'll always get up-to-date, cited, and even conversational results that you won't find anywhere else.
In short, the new Bing is revolutionizing the way you search for information.
ChatGPT isn't here to replace Google. OpenAI's smart chatbot doesn't aim to be a search engine at all. It's actually amazing at answering your questions and helping you with different tasks – but it doesn't have the same purpose as Google.
The answer to which search engine usage is better is subjective and ultimately up to the individual user. For those searching for an alternate search engine, Bing might be your go-to choice. However, if you’re more familiar with Google’s algorithms or are averse to change, it might still make sense to focus and stick with what you know.
