Bing vs. Google: Which is the Better Search Engine?

Bing vs. Google - a battle that has been raging for years in the realm of search engines. When it comes to finding information online, these two tech giants dominate the market. Bing, backed by Microsoft, and Google, the undeniable search engine leader, have distinct approaches to search algorithms and user interfaces.

In this guide, you’ll learn:

  • Comparison between Bing vs. Google
  • What’s the market share of these search engines
  • Frequently asked questions about Bing and Google searches

Bing vs. Google Comparison

Bing and Google are two popular search engines in the world. Search engines help users find information on the World Wide Web (WWW). Both Bing and Google have their own strengths and weaknesses.

Here’s an overview of both Google and Bing search engines.

The second most popular search engine worldwideThe most popular search engine worldwide
It was created by Microsoft in 2009.It was founded by Larry Page and Sergey Brin in 1998.
Focuses on differentiationFocuses on innovation
Fewer featuresMore features
Not as tightly integrated with Microsoft productsTightly integrated with other Google products
Simpler, focuses on page ranking and keyword densityComplex, uses a wide range of factors

Google vs. Bing Market Share in 2023

As of May 2023, statistics show that Google has a market share of 93.12% worldwide, while Bing has a market share of 2.77%. This means that for every 100 search queries conducted worldwide, 93 are done on Google, and three are done on Bing.

This table shows the market share of the top 6 search engines worldwide in May 2023:

Search EngineMarket Share (%)

It is important to note that market share can vary by region. For example, in China, the market leader is Baidu, with a market share of over 70%. But Google has proven to be dominant in market share since then.

Why Google Has a Dominant Market Share Over Bing

Bing is trying to compete with Google by offering more features that are not available on Google. However, Bing has not been able to make significant inroads into Google's market share.

Here are four reasons why Google has such a dominant market share:

  1. It has been around for longer than other search engines.
  2. It has had time to develop its algorithm and features.
  3. It’s the default on many devices, such as Android phones and Chromebooks.
  4. It has a strong advertising business, which allows it to invest heavily in its search engine.

Key Differences Between Google and Bing

Google and Bing have some things in common, but they also have some big differences.

Here are the key contrasts between the two search engines.


Both Google and Bing are respective search engines offering various features. Here’s a table to show you the key features.

BacklinksA ranking factor for showing up in SERPsIt doesn’t play a significant role in ranking
Organic search rankingContent-rich websites are preferredPrefers older websites with .gov and .edu domain extensions
Social signalInsignificantOff-page SEO and topical authority are important ranking factors
Shopping suggestionsBetter shopping suggestions than Bing. Not as effective as Google
Video searchList of videos with a small thumbnail to the video's location. Generally prefers YouTube videos over different platforms.Large thumbnails with better video search with large thumbnails. This allows you to play videos without leaving the website.
AlgorithmThe ranking factors are not discussed openly.The ranking factors are discussed openly.
KeywordsRank the page for the relevant keyword and can easily understand the search intent.Focuses on optimizing meta tags and content with exact match keyword
FunctionalityBing-like functionalities but with additional elements such as Flights, Scholarly literature, Books, and Finance.Limited core features
Indexed pagesNo official figuresOver 100,000,000 gigabytes with billions of web pages
Local search resultsWhen displaying recommendations and local search results, it prioritizes the actual location.Marginally wider radius
Mobile indexingImplements a mobile-first indexing policyDoes not implement mobile-first index
Image SEOImage search has added search filtersSuperior to Google search in terms of image quality. More options for searching by image size, color, and type

Ranking Factor

A ranking factor is a criterion used to determine the order in which web pages are displayed in Search Engine Results Pages. There are hundreds of ranking factors, but some of the most important for Google and Bing include:

E-A-T (Expertise, Authoritativeness, and Trustworthiness)RelevanceKeywords Search intentPage speedMobile usabilityLocationQuality & CredibilityRelevanceUser EngagementPage load timeFreshnessLocation

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Frequently Asked Questions

Here are some frequently asked questions about Bing and Google:

Is Bing a threat to Google?

Bing is not a threat to Google in the traditional sense. Google has a market share of 93.12%, while Bing has 2.77%. This means that Google is the clear leader in the market, and Bing is unlikely to overtake it anytime soon.

However, Bing can still be a threat to Google in a few ways.

  • First, Bing is owned by Microsoft, which is a major competitor to Google in other areas.
  • Second, Bing is investing heavily in artificial intelligence and machine learning.
  • Finally, Bing is available on a wider range of devices than Google. 

Overall, Bing is not a direct threat to Google's dominance in the global search market. However, Bing could become a more serious competitor in the future.

Which is safer: Bing or Google?

Both Google and Bing are secure, so don’t worry about malware or security risks. But be careful when clicking on non-encrypted websites from the search results. These could cause some problems.

Is Bing powered by AI?

Microsoft has announced the next wave of AI innovation with Edge and Microsoft Bing. Bing is using powerful large language models like OpenAI's GPT-4 combined with their massive search index. This means you'll always get up-to-date, cited, and even conversational results that you won't find anywhere else.

In short, the new Bing is revolutionizing the way you search for information.

Can AI replace Google?

ChatGPT isn't here to replace Google. OpenAI's smart chatbot doesn't aim to be a search engine at all. It's actually amazing at answering your questions and helping you with different tasks – but it doesn't have the same purpose as Google.

Final Thoughts

The answer to which search engine usage is better is subjective and ultimately up to the individual user. For those searching for an alternate search engine, Bing might be your go-to choice. However, if you’re more familiar with Google’s algorithms or are averse to change, it might still make sense to focus and stick with what you know.