141 - What AI Thinks About You with Dixon Jones

You’ve optimized your site. You’ve built your backlinks. But have you ever wondered what ChatGPT says about your brand — or worse, what it’s missing?

Brands with ambiguous names or weak context signals are especially vulnerable. Wake, paired with tools like InLinks, helps track and fix misinterpretations.

Microsoft lost control of its brand narrative when it blocked Google’s Gemini from crawling Microsoft.com. The result? Gemini formed its view based solely on third-party sources—a clear warning: if AI can’t access your content, it builds your brand story from others.

He began with Google Docs and manual prompts across tools, which were far from scalable or meaningful. Then, a breakthrough came with tools that could map AI outputs into knowledge graphs.

Dixon shares how he spends £2,000 on a high-performance PC without clicking a single website. He uses ChatGPT and Gemini to research, compare, and buy—no reviews, no brand recognition (it’s called Gen 6), just full trust in the AI.