140 - Inside 90 Day Korean’s Epic SEO Comeback with Founder Joseph Armstrong

Discover how to stop being your business's bottleneck with Lloyd Thompson on SEOLeverage EP139. Learn fractional operations, team rhythms, RevOps, and AI strategies to transform chaos into scalable systems.

In June 2019, Joseph’s business lost 70% of its website traffic due to a Google algorithm update, despite following SEO best practices. With no recovery in sight, he turned to mentor James Schramko, who connected him with SEO expert Gert.

Think of internal links as bridges between your most important content. No more isolated content islands.

This helps you shape a logical journey for your users while concentrating your SEO power where it matters most.

Joseph’s team didn’t jump on the AI trend right away — they waited for real use cases. Once they integrated AI tools strategically, the impact was significant. AI should solve real problems — not just add flashy features.

Too often, course creators and SaaS founders build in a vacuum, crafting features, content, or dashboards based on guesswork or assumptions. Joseph skips customer interviews at first and quickly realizes the product misfires. Once he starts talking to users, everything shifts.