070 - E-mail Marketing with Liz Wilcox

Most say that using email marketing is a hard strategy, but if you know how to use it the right way, it is really fun and easy. It's a way where you can

Gert has a very interesting conversation with travel blogger turned email strategist, Liz Wilcox and was able to weigh in on the theme of this podcast episode, "People buy when they're ready, not when they're selling."  After listening to this one, perhaps you'll now consider email marketing to be your favorite marketing strategy.

04:58 What prompted Lisa Wilcox to write  the book, "Tales from the Black Tank: A Collection of Hilariously Crappy RV Stories" and how it made $7,000 in the first 90 days?

11:25 What are some ways that you can make email marketing fun and easy? (...What is an email staircase?)

14:45 How do you turn someone to be a follower or a 'friend', someone who may have the same interest as yours?