Understanding Google's Algorithm for AI-Generated Content
AI has been around for a while, and Google has been working on its algorithms for years.
About eight years ago, Gert witnessed the first experiments in which content was generated automatically. However, he knew this technology had potential and began to follow its progress.
Fast forward to today - they've been closely monitoring a new system called Open AI. Chat GPT, a platform that uses AI to generate content, gained widespread adoption.
However, it's not recommended to publish articles generated solely by AI. Google doesn't rank content based on frequency alone. Instead, it assigns authority to pages that cover a relevant topic.
Gert also mentioned that SEO consultants should use a process that leverages AI with the human element.
Is ChatGPT the Future of Search?
For decades, search engines have been the go-to method of finding information on the web. But younger internet users increasingly turn to chatbots instead of traditional search engine websites.
Google intends to have its AI version integrated into all Google products, like Maps, YouTube, Docs, etc.
Why Your Evergreen Content Strategy May Not Be Sustainable
For Gert, evergreen content doesn't exist. After all, it suggests that both the content and users never change.
Users' expectations and behavior shift constantly. This means that you need to adapt and upgrade your content to keep up with them.
Searchers want more, and they expect more. So, if you go back to an old article, you need to jazz it up - updating the layout and adding more images, links, and tables of contents.
How Gert is Using AI
Gert recommends focusing resources on building an organic channel to increase the visibility of a business. But don't just throw resources at it blindly.
He also suggests finding an SEO expert to help with strategies. AI can be a helpful tool for content creation and research.
What is Semantically Related Content?
Semantic search has been around but is now becoming more mainstream. This helps Google or Bing interpret the meaning behind a user's query.
Content should be tailored to the topic and include semantically related keywords.
How to Create Content with AI
To summarize the process, here are tips to consider:
- Research topic
- Consult Google for SEO ranking
- Outline the article with targeted keywords
- Obtain semantically related words to further content
- Incorporate "who, how, and why" elements
- Utilize the AI engine for helpful suggestions
- Pass off the finished article to an experienced writer
- Optimize brand presence in Google search results
Focus on the 80/20 rule for articles to optimize for conversions. Traffic can be a vanity metric; having half the traffic but with more conversions is preferable.
The Overall Impact on SEO
Gone are the days of laborious manual keyword research and analysis. With AI, you can speed up processes and focus on the right topics.
AI should be seen as a tool to help with current tasks, not as a magic solution to reach unrealistic goals quickly.
The impact of AI on SEO extends beyond technical aspects. It's changing the way people search and interact with websites.