How to Use SEO Tools and Leverage AI for Maximum Results
Is Stripping Down Services a Great Idea?
For Gert, it's not enough to have a website. What you need is for your business to be visible and ranked well.
Before, they used a grab-bag approach with SEO, lead generation, social ads, Google Ads and video marketing to meet the needs of local businesses. However, it was only when he heard on another podcast talk about getting specialized in fewer services.
After years of providing an abundance of services to their customers, they decided to shift focus and strip down offerings. They zeroed in on SEO as the area where they could provide the greatest value for clients.
How Gert Finds the Right Support in Providing SEO Services
In addition to his coaching with James, he's also part of other masterminds for software development. Gert and his team's goal is to create a platform along with the associated service layer that goes hand in hand.
Masterminds are an effective way for people to gain insight into new concepts quickly. Additionally, make quick speed execution and build networks with successful individuals in various fields.
Two Types of Tests Conducted When Testing SEO
Here are two types of tests conducted in Gert's strategy:
- Single variable tests in their own site; and
- A/B tests done with client sites.
The goal is to see if something still works, if Google says it's been tested, or to confirm with data. Showing clients data that proves there could be a 30-50% increase in their content presentation can convince them to change gears.
Does Gert Use Off-the-shelf SEO or Develop an SEO Platform?
When it comes to SEO, they don't rely on just one approach and tool. Gert's team leverages off-the-shelf tools when necessary. But precisely, they extend and customize them to better meet their clients' needs.
That's why SEOLeverage™️ created an app with a little dashboard that allows users to show KPIs and interpret them in a user-friendly way.
Tools to Use in SEO Strategy
Most clients often come with questions about traffic, wanting a deeper understanding of what's driving it and where it's coming from.
Tracking Software and Services
When it comes to tracking software and services, SEOLeverage™️ agency prefers the combination of Semrush and Ahrefs.
Ahrefs
This tool offers a variety of tools that make SEO optimization so much easier. Some of the two most important tools include:
- Top pages. Having a reliable data set is essential for measuring website performance.
- Best buy links. It's an essential tool to see if there is potential for internal linking.
Backlink Analysis
For backlink analysis, few can compete with Link Research Tools. But if you're looking to do a comprehensive audit of your site's link profile, you can use Majestic.
Content Creation
Using various tools, such as Inlinks and Surfer, you can determine the common elements that Google is looking for when ranking sites.
InLinks
InLinks provides a comprehensive approach to increasing SEO. It expertly breaks down any page into individual entities and concepts that Google can easily understand.
Surfer SEO
SEOLeverage™️ also focuses heavily on content creation and uses Surfer SEO tools regularly. Gert recommends using Surfer for customers as its user-friendly interface allows them to input their content and get immediate feedback about topics that may be missing from the page.
Jasper
AI is here to stay, and it's changing the way people interact with content. In SEO trends, specific content matters. In other words, you want your content to be as specific as possible compared to others to rank higher.