🎧 Listen to the full episode: SuperFastBusiness Podcast #1015
What is Website Migration?
It's where moving a website from one platform or location to another happens. This can be done through changing the domain name, hosting provider, or website design.
While website migration can be a necessary part of maintaining an online presence, it can also have a significant impact on SEO. If not done properly, a website migration can lead to a loss of traffic, rankings, and even revenue.
Common Problems of Website Migrations
If migrations are not done carefully, these can lead to a decline in site traffic and a loss of trust from search engines.
Some mistakes that can be made during website migration include:
- Focusing too much on design or conversion
- Neglecting the importance of SEO
- Using a simple 301 redirect to suffice all issues
Gert suggests involving SEO experts early in the design phase. This is to establish frameworks that mitigate adverse SEO effects.
How SEO Experts Work in Website Migrations
When it comes to site migrations, an early involvement of SEO experts is vital. This allows the experts to offer insights and recommendations before any alterations are executed.
What SEO experts will do is:
- First, they evaluate drafts from the perspective of search engines like Google.
- Second, they collaborate with design and development teams to address potential conversion issues.
- Third, they take considerations regarding the selection of a page builder and platform.
- Lastly, they undertake an inquiry to guarantee all necessary preparations are undertaken prior to launch.
What are the Elements that Change?
Website migration can involve a number of changes, including:
- Site layout or design. A change in the menu structure can affect how authority is transferred within the website.
- Hosting. A change in hosting providers can affect the speed and reliability of the website.
- Platform. A change from one platform to another can require redirects to be put in place.
Should You Migrate Your Website?
Frequently, migration is not absolutely necessary. This often involves relaunching websites to infuse them with a modern appearance.
In some instances, small changes with lower risk and impact suffice. These adjustments could involve altering the header, layout, font, style, or even removing certain sections.
It doesn't always have to be a complete redesign.
Parting Thoughts
To ensure a desired outcome from your migration, it's crucial to have someone who can take responsibility. A knowledgeable team like SEOLeverage can help.
Remember, expert advice is vital.