What is SEO?
If you want Google to recognize your website as the most relevant, optimizing for organic search is key. When somebody searches a term related to what's on your page, yours shows up in their results. That means non-paid through the power of SEO.
However, Google's algorithms use criteria like location, the intent of past searches, and more to determine which results deserve to be displayed first. While there may be some paid Ads alongside those organic results, strategic SEO tactics will ensure users draw attention to all that great content.
Why SEO is Important for Businesses
Gert has two-fold reasons why it's important.
Reason 1: Attention equals importance
When it comes to getting noticed by users, attention is key. It's the deciding factor for users trying to find information about topics. That's why securing a spot in the limelight will ensure your content stands out when potential customers search online.
Being at the top of your mind and ready with relevant search terms puts you one step closer to becoming an industry leader!
Reason 2: It's a local industry
According to Gert, this means people will search for a local provider. Even Google published this; 76% of people who conduct a local search are going to visit the place physically within 24 hours. This highlights the strong connection between an individual doing a search with local intent and taking action.
Tips to Improve Your Website Rankings With SEO
Getting to the top of search engine results pages doesn't have to be a mystery! With effective SEO strategies, you can increase your ranking for greater success.
Optimize Your Google Business Profile
If you dream of starting a successful business, the key is to stand out from the competition, emphasizing your unique strengths on your website. Creating a Google Business Profile is a vital first step.
The Benefits
Google Business Profile is the new name for what used to be called "Google My Business". This platform includes several features that can help businesses, such as:
- Providing your address, phone number, and website
- Listing your hours of operation
- Uploading photos and videos to showcase your products and services
- Customers can leave reviews on your Google Business Profile
- Messaging with customers directly
- Boosting your presence on the map as Google Geo locates where you are physically located
- Tracking data and insights on how customers are interacting
Find the Best Keywords
A website is vital for any business seeking to gain market traction. Beyond this, optimizing your site so that it appears more often and higher up on Google search results can make all the difference. Investing time to come up with what queries potential clients are searching for is a game changer.
Keyword Research
This analyzes the keywords and phrases people use to search for products or services. Aside from using paid keyword tools, Google is one of the best tools to give you suggestions on searches and phrases.
Here are Google sections where you can find potential keywords:
- People Also Ask. This is a Q&A section in which you can find a potential content topic you could be targeting.
- Related Searches. This section is a list of relevant keywords that Google has determined to be related to your initial query.
The most logical step to rank on Google is to check out what it is that actually ranks right now. Then, apply the 80/20 principle and list the best returns you expect.