Join Gert as he shares real-life stories, including that of a health product facing damaging allegations and a comedian dealing with bad press. Learn proactive measures to control your narrative and the importance of high-level customer service. Plus, discover how AI can both help and hinder your efforts.
Tune in to discover actionable strategies to protect and enhance your brand's image online!
Podcast Highlights
- 01:51 - Impact of AI on Online Reputation
- 03:33 - SEO focus shifted to include WhatsApp searches
- 05:01 - The importance of training AI algorithms with positive content to influence online reputation
- 06:06 - Examples of how online reviews on platforms can impact a brand's reputation
- 08:33 - Outrank negative content with positive and neutral
- 10:28 - Branding alert tools essential for online reputation
- 13:43 - Trust is crucial for online reputation management
- 17:34 - What is the approach for dealing with negative content based on the platform it appears on?
- 21:43 - Impact of current events and strategies
- 26:13 - What are significant false accusations and how to rebrand or redirect negative attention
- 29:18 - The importance of consistent online presence and updating social media profiles
- 33:12 - How to address customer service issues to protect the brand
- 34:34 - James shares personal experiences with poor customer service
- 37:02 - Gert emphasizes the importance of baking brand information into AI algorithms
Connect with the Experts
Gert Mellak: seoleverage.com | [email protected]
James Schramko: jamesschramko.com