Marketing Distribution

Cross-platform marketing strategies to get your product in front of your audience—wherever they spend time—through organic and paid efforts.

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The Search Landscape Has Changed

The way people find information has fundamentally shifted. Traditional Google search is just one piece of a much larger puzzle.

  • AI overviews answer most informational search queries
  • More and more users use Google's Gemini, ChatGPT and Perplexity (or Claude) to do research
  • TikTok and YouTube are among the most cited sources in AI
  • YouTube is the second largest search engine
  • Many transactional searches start directly on Amazon

What This Means

This new scenario requires a distribution- and audience-focused marketing approach. SEO is now Google and all platforms where people find information.

Our Approach

Research Where Your Audience Spends Time

We identify the platforms, communities, and channels where your ideal customers actively engage—not where you assume they are, but where data shows they actually spend time.

Analyze What They Care About

We dig into the challenges they want to overcome, the questions they're asking, and what content actually captures their attention and drives action.

Execute Organic + Paid Efforts

We help you get your product in front of your audience through a coordinated mix of organic content and targeted advertising—maximizing reach while maintaining efficiency.

Distribution Channels

Search & SEO

Organic search visibility across Google, Bing, and AI-powered search platforms like ChatGPT and Perplexity.

Social Platforms

Strategic presence on the social channels where your audience engages—from Meta to TikTok to LinkedIn.

Content Distribution

Getting your content seen through syndication, partnerships, and strategic placement in industry publications.

Paid Amplification

Targeted advertising to amplify your best-performing content and reach audiences you can't access organically.

Why Distribution Matters

Great products don't sell themselves. The brands that win are the ones that consistently show up where their customers are looking—and with messages that resonate.

We help you build a distribution engine that gets your products in front of the right people, at the right time, with the right message.

  • Multi-channel presence for maximum reach
  • Data-driven channel selection
  • Coordinated organic + paid strategy
  • Continuous optimization based on results
Gert Mellak, Founder of SEOLeverage

Meet the Founder

Gert Mellak

We've spent 20+ years in SEO, working with e-commerce brands across every platform and industry. We founded SEOLeverage because we were tired of seeing businesses pay for bloated retainers that focused on rankings instead of revenue.

Our approach is simple: find the highest-impact opportunity, quantify the revenue potential, and execute in focused sprints. No fluff, no vanity metrics—just measurable results.

Ready to expand your reach?

Book a call to discuss your distribution opportunities.

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